Goal

Test different value propositions in London, Singapore, and Berlin using Facebook ads. Have AI help in the process.

Target audience: Cafe and restaurant owners that could benefit from LaptopFriendly community

Needs (prior research + educated guesses):

• Want to attract more customers in off peak times
• Want to clearly communicate the “laptop-friendliness” of their place to the wider audience (i.e a place might be laptop friendly, but there’s a minimum spend, certain hours, or other etiquette around it.)
• Get more revenue from people working on your laptops

Steps I’m Taking as Prep

Research: How to target cafe and restaurant owners on Facebook

• https://onlinegrowthguru.com/blog/target-restaurant-owners-facebook
  • Firstly, we can narrow the target market down to how many people are working in the food and restaurants industry
  • Then we can refine this target market even further by targeting Administrators on Facebook. It means they are likely to be a decision maker. Especially in smaller restaurants.
  • Rules
    • First sentence Rule : Mention the target market and your unique offer. Example: This is perfect for Pizza restaurant owners in the North West. Get 5KG FREE of Italian style coffee beans when you sign up for a wholesale account.
    • Second Sentence Rule: Use social proof. Example: Anna, the head chef at Pizza Italia says “[Your Business Name]’s coffee beans are glorious and some of our covers say they come back simply for the coffee. And the pizza of course ????”
    • Third sentence Rule : Use a clear call to action. Example: Click ‘Get Offer’ below to speak to our team today.
    • Fourth Sentence Rule: Create urgency. Example: This advert will self-destruct once you scroll past it and our superb offer is only available this month, so get in touch today.
• How To Target Restaurant Owners With Facebook Ads (2 Simple Targeting Options) [VIDEO]
  • Two options for targeting:
    1. Behaviors > Digital Activities > Facebook Page Admins > Food & Restaurant page admins
    2. Title = CEO / Owner AND work in Restaurant industry. (More specifically: Founder/manager, Owner, Owner and CEO, Owner/Managing Director, Co Owner, Founder,
  • Make sure you have the right location set!

Research: What’s new in Meta ads?

• https://techcrunch.com/2023/10/04/meta-debuts-generative-ai-features-for-advertisers/
  • Solves the problem with auto-generated variations, but doesn’t help me get the text out of customer problems?

Facebook Ad Campaign Creation

• I need to think of Campaign name, etc…
• Googling: “google bard facebook marketing prompts”
  • I try: Write a Facebook ad copy that uses social proof to build trust with owners of cafes and restaurants, who want to attract more visitors to their premises during the off peak hours when their business is slow. At LaptopFriendly, we offer consulting services to help them attract more of high-income audience.
• Bard/Chat GPT:

The target persona for my Facebook ad is a venue owner of a restaurants or cafe that wants to do one of the following:

1. Attract more customers in general
2. Attract more customers in off peak times
3. Wants to clearly communicate the "laptop friendly" policy of his venue
4. Wants to Get more revenue from people working on your laptops (and avoid them sitting for hours while not buying much)

Please list me examples of headlines for the ad copy, 5 examples for each of the 4 needs mentioned.